Why are strikeout rates soaring?

There were more strikeouts in 2012 than at any other time in major league history. Why?

Strikeout rates have been trending upward for most of the past century, but what has happened in recent years seems to indicate something more. Big swings often result in home runs, yet homers peaked in the majors in 2000, three years before steroid testing began. It could be that the generation of hitters raised in the glow of chemically fueled sluggers still tries to hit like its heroes.

Read The New York Times story.